#350 The Hidden DNA of Amazon, Apple, Facebook, and Google with Scott Galloway

We started hour one this week with Karen from Kentucky who had a question about my favorite topic...annuities! After Karen we went to Brian in Seattle who was wondering if it makes sense for him to keep his disability insurance policy. We also mixed in plenty of emails as well as touching on the upcoming holiday shopping season.

Maybe I’m dating myself, but there was a time that whenever I would hear the “Big Four,” I would always think of the big four accounting firms...Ernst & Young, KPMG, Deloitte and PwC.

Well, it’s now 2017, and the new, much bigger, Big Four are Facebook, Amazon, Google and Apple. Given their outsized share of the marketplace, not to mention our lives, are these companies monopolizing our lives in a negative way? Our guest this week in hour two, Scott Galloway, certainly thinks so.

Scott is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2. In 2012, he was named one of the “World’s 50 Best Busi­ness School Professors” by Poets & Quants.

In his first book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, Scott explores how these massive companies infiltrate our lives so completely that they’re almost impossible to avoid. Why does the stock market forgive them for sins that would destroy other firms? As they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? These are just a couple of the fundamental questions Scott asks throughout the book.

Let’s face it, there’s no avoiding them, so we all better figure out how to either compete with them, work with them, or just live in a world dominated by them.

“Better Off” is sponsored by Betterment.

Have a finance related question? Email us here or call 855-411-JILL.

We love feedback so please subscribe and leave us a rating or review in iTunes!

Connect with me at these places for all my content: