When it comes to the world of social media, I guess you could say that I see it as a necessary evil.
While I do see the value in it, by no means have I perfected it. That said, there are people who dominate the social media landscape. They’re known as “influencers.”
Today on the show we have one of the original influencers, Cynthia Johnson.
With nearly two million Twitter followers, Johnson has become known as the go-to expert on all things branding when it comes to the various social media platforms.
Hence the name of her newly released book, Platform: The Art and Science of Personal Branding.
Platform is the why-to, how-to handbook for everyone who wants to develop and manage a personal brand.
In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth.
If you’ve ever wondered how your favorite influencers found their voices and built their audiences, you will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
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