#321 Growth Hacking and YouTube


We're adopting some growth hacking lessons from author and marketing pro, Sean Ellis (more on him in a bit) and creating a new place for Jill on Money content - YouTube!  Seems like a no-brainer, but sometimes it takes a little outside help (h/t to JOM friend, Joe A!) to recognize the obvious.  So don't freak out.  Going forward, we're going to put all our radio and podcast content on YouTube! It'll be easier for you to navigate and listen to past shows, because everything will be in one place.  Just click any of the links below and you'll be able to listen to this week's show as well as anything else you see that might interest you, including all the Better Off podcast content if you haven't been listening. Let us know what you think by emailing us at askjill@jillonmoney.com.


Download Hour One Here

Now to the show.  We started with Roland, who had a question about my favorite topic...annuities!!! His "advisor" has been giving him some advice but Roland isn't quite sure it's in his best interest...hence the call to us.  Next up was James in Atlanta with a rollover question.  A common question indeed that arises when people leave one company for another and have no idea what do to with their old retirement accounts.

On to hour two where we chatted with Sean Ellis, author of the new book, Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success.

Look, you may not be a budding entrepreneur, but if you have kids in school I guarantee you some of them will have dreams of going to Silicon Valley and becoming the next tech superstar.  It's the world we now live in.  This is the book for that person.


Download Hour Two Here

Sean is the CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users.  From that site comes this book about how companies like Airbnb, Uber, Facebook, LinkedIn and others grew from humble beginnings into the powerhouses they are today.

But how did it happen?  How did Facebook become a site with nearly two BILLION users? As outlined in the book, there was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives.

It really is fascinating what goes on behind the scenes of the stores and websites we use in our daily lives.

Thanks to everyone who participated this week, especially Mark, the Best Producer/Music Curator in the World. Here's how to contact us:

  • Call 855-411-JILL and we'll schedule time to get you on the show LIVE