Consumers Feeling More Upbeat

A funny thing happened on the way 2024: consumers feel better! The University of Michigan consumer sentiment index jumped 13 percent in January to reach its highest level since July 2021. The reading follows a sharp increase in December and cumulatively, sentiment has climbed 29 percent, the largest two-month increase since 1991.

The gains were “supported by confidence that inflation has turned a corner,” underscored by the survey’s one-year ahead inflation measure dropping to 2.9 percent, its lowest since December 2020, finally within the 2.3 - 3.0 percent range seen in the two years prior to the pandemic. (The Michigan result is consistent with the NY Fed’s December 2023 Survey of Consumer Expectations, which showed that medium-term inflation expectations fell to their lowest since mid-2020.) With the inflationary fever breaking, sentiment is now just seven percent shy of the historical average since 1978, which may explain why December retail sales were better than expected.

Given the improvement in sentiment, what explains the recent increase in credit card debt? According to a recent survey from Bankrate, nearly half of consumers (49 percent) say they carry a credit card balance from one month to the next, up a full ten percentage points from 2021. And of those who revolve their balances, 58 percent (56 million people) have been in debt for at least one year.

The uptick in borrowing is a big turnaround from the progress that consumers made in the early pandemic period. According to the Government Accountability Office, from April 2020 to December 2021, “many people likely used their pandemic stimulus payments to pay down their credit card balances. Pandemic assistance was also associated with better credit scores and fewer delinquencies.”

Of course, it was a lot easier to beat back debt levels when you were stuck in your house and annual inflation was running at a rate of 1.4 percent, like it was in December 2020. As the economy opened up, consumers unleashed their pent-up demand and spent their savings and then some. Unfortunately, by mid-2021, the rise in prices was gathering steam and more Americans turned to credit cards to absorb higher expenses. 

The Bankrate survey found that about a quarter of respondents said day-to-day expenses, like groceries, childcare and utilities caused debt to pile up. Another 43 percent who carried a balance said that it was caused by unexpected or emergency expenses, like medical bills, or necessary car and home repairs. Although the current percentage of people who carry credit card debt is similar to the share seen prior to the pandemic, today’s debtors have a bigger hurdle: as of November 2023, the average interest rate for all credit card accounts was 21.5 percent vs. 14.5 percent two years ago.

If you are seeking ways to dig out from under the mound of debt, start with the highest interest debt first and work your way down. You should also consider these actions:

  • Call and Ask For a Lower Credit Card APR: A 2023 LendingTree report showed that 76 percent of people who asked for a lower interest rate on their credit card in the prior year got one. You may be able to get a reduced or waived annual fee, a higher credit limit and a waived late fee. You have nothing to lose, so pick up the phone and ask!

  • Consider a Zero Percent Balance Transfer: This is usually for those with decent credit scores, but if you can snag one, a transfer can provide a year (or more) at 0 percent to pay off debt, without accruing any interest on the transferred balance. Warning: there are usually upfront fees and a higher interest rate at the end of the term if you can't pay off the debt.

  • Carefully Weigh Bankruptcy: This is a BIG step, but if you are really drowning, it may be time to discuss your situation with a qualified bankruptcy attorney. According to the federal court system, bankruptcy can help those “who can no longer pay their debts get a fresh start by liquidating assets to pay their debts or by creating a repayment plan.”

Personal bankruptcy does not erase all debts, like child support, alimony, parking violations and fines, student loans and recent federal and state income taxes owed. Additionally, a bankruptcy can stay on your credit report for up to ten years and can impair your ability to obtain credit during that time.

Before unleashing judgment about bankruptcy, remember that the most common reasons that Americans file are job loss, medical debt, and divorce.